This post is sponsored by Collective Bias® and MARS, creating a delicious game day experience for my family.
The Ultimate Game Day Bites: Easy Tailgating Treats with Snickers & Milky Way
Do you live for the electric atmosphere of game day? The roar of the crowd, the thrill of competition, and the undeniable camaraderie of tailgating with friends and family? For many, sporting events are more than just a game; they’re an experience, a ritual, and a fantastic excuse to indulge in some incredible food. And when it comes to enhancing that experience, a truly spectacular snack is non-negotiable. As a huge fan of college and pro football, and an avid follower of NASCAR – especially rooting for Kyle Busch – I know the importance of a great bite-sized treat that fuels the fun.
While it’s been a while since we’ve made it to a live football game, our trips to the NASCAR track in Vegas were always amplified by a spread of fantastic snacks. My unwavering support for Kyle Busch naturally means MARS products are a staple in my pantry. So, you can imagine my excitement when I had the opportunity to collaborate with MARS and the Collective Bias® Social Fabric® Community. The mission? To craft a brand-new, mouthwatering tailgating recipe featuring the irresistible MARS Snickers & Milky Way Bites. This isn’t just about making a snack; it’s about creating a memorable game day moment that everyone will rave about.
Crafting the Perfect Tailgating Snack: Simplicity Meets Indulgence
My vision for the ideal game day treat was clear: it had to be quick to prepare, incredibly simple to execute, and effortlessly transportable to any event. Whether we’re setting up for an early morning tailgate or heading to a friend’s house, convenience is key. I also wanted something that guests could easily grab and enjoy while mingling, eliminating the need for plates or utensils. Knowing that many game day gatherings start before sunrise, it was crucial that whatever I created would taste just as amazing if prepared the night before. This led me to develop these phenomenal Game Day Bites.
I took a beloved cake bar recipe of mine, infused it with a touch of innovative genius, and then doubled the entire batch to ensure maximum deliciousness and enough to go around. The result is a delightful hybrid dessert – a perfect marriage of a soft, moist cake and a chewy, fudgy brownie, elevated by the iconic flavors and textures of Snickers and Milky Way candy bars. These bites promise to be the star of your next tailgate, delivering convenience, portability, and an explosion of flavor in every single square. Prepare to impress your fellow fans with this simple yet spectacular recipe!
Game Day Bites Recipe
To begin your delicious journey, you will need a few key ingredients: a good quality cake mix (I recommend devil’s food for a rich chocolate base), softened butter, evaporated milk, and of course, the stars of the show – a generous cup of MARS Snickers Bites and an 8 oz bag of MARS Milky Way Bites. These ingredients come together to form a truly irresistible treat.
First, preheat your oven to 350 degrees Fahrenheit. While the oven warms up, prepare your baking vessel. Take a 9×13 inch glass baking pan and generously coat it with cooking spray. This crucial step ensures that your Game Day Bites won’t stick, making for easy removal and perfect squares every time.
In a large mixing bowl, or the bowl of your stand mixer, combine the cake mix, melted butter, and evaporated milk. Beat these ingredients together thoroughly until they are completely combined and form a thick, cohesive batter. Next, add one cup of the Milky Way Bites to the batter. Increase the mixer speed to high and beat for a short while, allowing the candy bites to break up slightly and integrate beautifully into the mixture, spreading their creamy caramel and nougat goodness throughout.
Once your batter is ready, spread approximately three-quarters of it evenly into your prepared 9×13 inch pan. Don’t worry if it’s a bit sticky; just do your best to create a relatively flat base. Bake this first layer in your preheated oven for 10 minutes. This initial bake sets the foundation for our layered dessert.
After 10 minutes, carefully pull the pan out of the oven. While the first layer is still warm and soft, generously sprinkle the entire surface with the remaining cup of Snickers Bites and any leftover Milky Way Bites. This creates a decadent, melty candy layer that will be encased within the cake. Now, take the remaining quarter of your batter and dollop it over the candy layer. Resist the urge to spread it out; simply drop spoonfuls of batter on top. This technique helps create a delightful texture with pockets of gooey candy.
This is what your dessert should look like at this exciting stage, a beautiful promise of sweet indulgence. Return the pan to the oven and bake for an additional 40-45 minutes. You’ll know it’s done when a toothpick inserted into the center comes out mostly clean, with just a few moist crumbs clinging to it. The key to perfect Game Day Bites is patience: allow them to cool completely before attempting to cut them. This ensures clean, firm squares that hold their shape beautifully.
The Irresistible Flavor Experience
Once cooled, these Game Day Bites are truly magnificent. Each square offers a tantalizing combination of a rich, fudgy cake and a chewy brownie, beautifully interspersed with the beloved flavors of Snickers and Milky Way. Imagine the crunch of peanuts, the smooth caramel, and the fluffy nougat, all melted and swirled throughout the tender cake. It’s an explosion of textures and tastes that will have everyone reaching for another piece. These aren’t just dessert bars; they’re a celebration in every bite, perfect for game day or any festive occasion.
Make Your Game Day Even Sweeter: Grab Your MARS Bites Coupon!
Ready to make these incredible Game Day Bites for your next event? Don’t miss out on a fantastic opportunity to save on your essential ingredients! You can download this exclusive coupon to pick up your own MARS Snickers & Milky Way Bites. It’s the perfect way to make this delicious recipe even more budget-friendly.

These Game Day Bites are more than just a recipe; they’re a testament to how simple ingredients can create extraordinary moments. Whether you’re a die-hard fan looking for the ultimate tailgating snack, or simply seeking an easy, crowd-pleasing dessert for any gathering, these candy-infused cake bars are sure to become a new favorite. Their make-ahead convenience, grab-and-go appeal, and utterly delicious flavor profile make them truly unbeatable.
Remember, the key to game day success isn’t just about the score; it’s about the shared experience, the good company, and the fantastic food that brings everyone together. With these Snickers & Milky Way Bites, you’re not just serving a dessert; you’re serving joy, one delicious bite at a time. So go ahead, bake a batch (or two!), and get ready to elevate your game day celebrations to an unforgettable level of sweetness. Happy tailgating!

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Game Day Bites
Ingredients
- 2 boxes of devil’s food cake mix
- 12 ounces evaporated milk
- 1/2 cup melted butter (1 stick)
- 1 cup MARS Snickers Bites
- 1 8 oz bag MARS Milky Way Bites
Instructions
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Preheat your oven to 350 degrees Fahrenheit. Prepare a 9×13 inch glass baking pan by spraying it thoroughly with cooking spray. Set this aside.
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In a large mixer, combine the devil’s food cake mix, evaporated milk, and the melted butter. Beat these ingredients well until the mixture is uniform and smooth.
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Add 1 cup of the Milky Way Bites to the batter. Continue to beat well, this time on a high speed, to help break up the candy bits and disperse their delightful flavor throughout the mix.
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Transfer approximately three-quarters of the prepared batter into your baking pan. Spread it out as evenly and flat as possible across the bottom; the batter will be quite sticky.
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Bake the first layer in the preheated oven for 10 minutes. Afterwards, carefully remove the pan from the oven.
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Evenly top the warm, partially baked layer with the Snickers Bites and any remaining Milky Way Bites. Ensure good coverage for a balanced flavor in every piece.
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Take the last quarter of your batter and dollop it over the candy-topped layer. It is important NOT to spread this portion out, as the irregular drops will create lovely pockets of texture.
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Return the pan to the oven and continue to bake for an additional 40-45 minutes.
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Perform the toothpick test: insert a toothpick into the center of the bars. It should come out mostly clean with only a few moist crumbs, indicating they are baked through.
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Once baked, remove the pan from the oven and allow the Game Day Bites to cool completely on a wire rack before attempting to cut them. This ensures neat, firm squares.
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For best freshness and flavor, store these delicious bites at room temperature in an airtight container.
Nutritional information for the recipe is provided as a courtesy and is approximate. Please double-check with your own dietary calculator for the best accuracy. We at Yummi Haus cannot guarantee the accuracy of the nutritional information given for any recipe on this site.
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